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9th Annual Digital Financial Services 2017 Summit

Leveraging Digital Service Innovation To Bolster Customer Centricity, Acquisition and Retention

With intensifying landscape competition and the ease of service transference in the market, customer centricity and personalized digital service delivery has taken center stage.

But financial institutions are yet to deliver on customer expectations with areas of friction across the customer’s digital journey, hence resulting in a 70-90% abandon rate on new digital products and services. Additionally, various emerging digital initiatives are being slowed down with regulatory and compliance hurdles that prevent innovative programs from developing.

With that in mind, the 9th Annual Digital Financial Services will address these challenges with solution-oriented case studies and discussions to address:

  • Human centric service design and evolution mapped to the customer’s financial journey
  • Leveraging technology advancements such as big data, AI and machine learning for service personalization
  • Marketing and branding initiatives that resonate with the customer and increase ROI.

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Featured Speakers

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The Conference will cover the following key issues:

 

Anticipating future customer behaviours and fostering a high level of engagement through digital strategies.

 

The new model of financial services: putting customers at the centre of an integrated omni-channel strategy.

 

Redefining the metrics of social media.

 

Unlocking key solutions to content development and management.

 

Identifying hidden behaviours and data patterns to fuel bank on-boarding, cross-selling and retention.

 

Data-driven marketing.

 

Interpreting data effectively and using it to gain insight into customer needs, wants and preferences.

 

Capitalising on advances in segmentation and predictive analytics to deliver superior ROI.

 

Designing digital experiences that are memorable, exciting and valued.


Reserve your place now to join in on the conversation with our international keynote speakers, leading industry experts and your peers.

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Who should attend the event?

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Chief Marketing Officers

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Chief Digital Officers

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Head of Marketing

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Head of Online

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Head of Digital

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Head of Digital Strategy

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Head of Online Banking

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Head of Customer Engagement

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Head of Insights and Analytics


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Sponsors & Exhibitors
Media Partners