15 - 16 August, 2017 | Novotel Sydney Central, Sydney, Australia

Adam Camillo

Head of Digital and Innovation
AMP Capital

Conference Day Two: Wednesday, 16 August 2017

Wednesday, August 16th, 2017

1:20 PM Investing In Sales And Marketing Automation Technologies To Deliver Organization-Wide ROI

With digital transformation initiatives occurring organization-wide, investing in digital and technology that supports the marketing and sales functions in order to more easily automate and personalize customer experiences is becoming very important. With sheer ubiquity of technologies, such as CRMs, eCRMs and content management platforms now available to organizations, this session will shed light on AMP Capital’s digital transformation journey, providing insight into:
  • How the organization has leveraged Salesforce and its content marketing capabilities to deliver personalized digital experiences to their customers in support of its marketing and sales strategies;
  • How the relevant tools that empower employees to have a comprehensive level of interaction with customers have been deployed; and
  • How they have overcome budgetary constraints to deliver their digital transformation initiatives that focuses on delivering organization-wide ROI.

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda