Head of Digital and Innovation
With digital transformation initiatives occurring organization-wide, investing in digital and technology that supports the marketing and sales functions in order to more easily automate and personalize customer experiences is becoming very important. With sheer ubiquity of technologies, such as CRMs, eCRMs and content management platforms now available to organizations, this session will shed light on AMP Capital’s digital transformation journey, providing insight into:
- How the organization has leveraged Salesforce and its content marketing capabilities to deliver personalized digital experiences to their customers in support of its marketing and sales strategies;
- How the relevant tools that empower employees to have a comprehensive level of interaction with customers have been deployed; and
- How they have overcome budgetary constraints to deliver their digital transformation initiatives that focuses on delivering organization-wide ROI.