15 - 16 August, 2017 | Novotel Sydney Central, Sydney, Australia

Peter Fletcher-Dobson

Digital Advisor

Conference Day Two: Wednesday, 16 August 2017

Wednesday, August 16th, 2017

3:50 PM KiwiBank Case Study: Leveraging An Internal Incubation Accelerator Program To Understand Digital Channel Interactions And Improve Customer Conversions In A Risk-Optimizing Manner

A digital strategy is only successful if it enables the banks to understand inhibitive experience touch points and avenues to capitalize and improve on. Evolving and restructuring the experience is an ongoing process and at times may end up being a drain on the limited resources of the customer-owned banks with a multitude of lucrative yet unproven technologies to choose from. Through KiwiBank’s internal Incubator Acceleration Program, learn:
  • How to maximize on the data analytics process to improve customer experience on the online channel and increase customer conversion
  • Why a model such as this is a cost effective solution for improving processes without having to risk a huge investment in an unproven technology
  • How to overcome the challenges of implementing such a capability into the bank’s business model
  • The multiple applications that the incubator program opens up for the bank

Check out the incredible speaker line-up to see who will be joining Peter.

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